From Decaying Pipes to ROI: Equipping a Deep-Tech Startup with Decks to Win Investors and Clients

Client

A Dutch deep-tech startup tackling one of the processing industries’ most expensive yet hidden threats: Corrosion Under Insulation (CUI). Their proprietary wireless sensors, paired with a cloud-agnostic platform and self-learning AI models, deliver continuous, non-invasive monitoring of industrial assets, starting with CUI and expanding toward full-spectrum asset health insights.

Think: invisible damage, made visible. In real-time. On dashboards and through AR glasses in the field.

How did they find us? Through word of mouth. A VC who invested in our previous client loved our work so much, they referred us to this portfolio company. Word gets around.

Problem

The tech was brilliant. The opportunity? Massive. But telling the story clearly - in a way investors could actually grasp - was another challenge entirely.

The ask? A pitch deck that:

• Explained the CUI problem in plain English, without excessive technicalities
• Showed how their tech was smarter, more scalable, and more defensible than anything else out there
• Articulated the broader vision: from CUI to digital twinning and full asset health monitoring
• Backed up key claims with credible market research and structured analysis
• Looked visually premium, without splitting content and design between two vendors

And it had to be fast. There was no room for delays, bloated budgets, or misalignment between narrative and slides.

Approach

We worked end-to-end - from narrative to design - integrating pitch deck strategy, storytelling, and visuals under one roof.

We clarified the story: We structured the pitch around the problem–opportunity–solution arc, translating technical depth into a strategic narrative investors could follow. Every slide moved the story forward.

We backed it with substance: We strengthened market sizing, sharpened competitive positioning, and reinforced key claims with smart analysis, aligning it all with investor expectations.

We designed it ourselves, like designers, not just consultants: No handoffs. No rework. The same Quasar founders who shaped the story also built the slides, delivering high-end, investor-ready visuals with zero coordination hassle and an all-in-one price.

We delivered both formats: A long-form pitch deck and a teaser version, ready for warm intros, first calls, and follow-ups.

Results

The pitch deck was delivered on time and in style, and investor conversations kicked off with confidence.

Even better? The client came back for their sales collateral: a short-form tri-fold leaflet and a detailed brochure to support field sales and event exposure. We handled both content and visual design again, creating materials now actively used in client meetings and on the floors of major industry events.

Content + Design. Fundraising + Sales. Quasar magic delivered directly by the founders, working side-by-side with startup teams.